Search, remixed

AI DESK

Search, remixed

OpenAI says ChatGPT now handles a slice of Google-scale search demand. What that means.

Photo: Maurizio Pesce / Wikimedia Commons, CC BY 2.0

THE CLAIM

20 percent talk

The headline number is about relative volume — not that Google is finished.

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HOW IT DIFFERS

Answers, not links

Chat-style search summarises. Classic search ranks pages. Different jobs.

Photo: Maurizio Pesce / Wikimedia Commons, CC BY 2.0

WHEN TO USE WHICH

Split the stack

Facts and receipts: Google. Drafting and synthesis: ChatGPT. Often both.

Photo: MIKI Yoshihito / Wikimedia Commons, CC BY 2.0

FOR INDIA

Language and trust

Verify citations, watch hallucinations, and keep a browser tab open.

Photo: Maurizio Pesce / Wikimedia Commons, CC BY 2.0

WHAT'S NEXT

The hybrid era

Expect Google to chat more and ChatGPT to cite more. The middle is the product.

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AKDOO TECH

Read the full comparison

What OpenAI claimed, what it means, and how to search smarter.

Photo: Maurizio Pesce / Wikimedia Commons, CC BY 2.0